On one of my first days here in SF I did a lot of research for places I could grab a quick lunch during my day. I realized very quickly while looking up places in SF that this city has A LOT of burger joints. There's one major contender every few blocks, with more openings coming right after the other. Umami Burger is one of these contenders, and even though it's an LA export, is easily recognizable by the locals here as one of the best burgers in the city.
Umami Burger is located in the Marina district, known by the locals as "where all the yuppies hang out". Walking through the neighborhood it looks like San Francisco's version of Soho, just without the models walking around. Small artisanal shops line up one after the other, with a great mix of food and fashion. Walking through you will eventually pass by an nondescript building which is Umami, with nothing more on the outside of the restaurant than the strange logo and street address. I don't really know what to make of the logo, which looks like an imprint of a woman's lips. I get it is a sandwich bun, except none of the buns the burgers here sit on look anything like it.